AGENDA

Monday, November 30, 2020
1:00 - 3:30 pm

Exclusive GenNext Partner

Introduction to Generation Next Awards

1:1 interview with former GenNext winner:

Josh Domingues, Founder & CEO, Flashfood

Interviewed by: Sarah Davis, President, Loblaw Companies Limited

Josh Domingues
Founder & CEO
Flashfood

Sarah Davis
President
Loblaw Companies Limited

Generation Next Awards Presentation

2020 GenNext Winners Panel

Generation Next Awards Presentation (continued)

Networking Break

Introduction to Thought Leadership CEO Conference

Carman Allison
VP Consumer Insights
Nielsen

Regan Leggett
Executive Director, Intelligence & Foresight, Global Markets 
Nielsen

Keynote presentation

Closing the Bricks and Clicks Gap

Sustaining COVID-19 Online Traction in the Omni-Shopper Journey

Carman Alison, VP Consumer Insights, Nielsen, and Regan Leggett, Executive Director, Intelligence and Foresight, Global Markets, Nielsen, will examine online shopping and how it became a lifeline for many during the pandemic.  But this online usage may not equate to permanent, long term adoption for all consumers. Considerable investment is being made to improve experiences and profitability - but will it be enough to sustain future momentum? What do Canadian retailers and brands need to do to maintain and strengthen this online traction and what can they learn from other markets around the world.

Kelly McGinnis
President
LPSI - Shopper Intelligence Canada/Lucros Partners

Keynote presentation

How to capitalize on the evolving path-to-purchase of Canadian shoppers

There are significant pitfalls to the longstanding practice of focusing on shipments, market sales, and POS data when creating category/brand strategy or attempting to execute these strategies in the grocery store. These data sets tell you WHAT is happening, but not WHY it’s happening and most often delivers “measures” rather than real insights. In this session learn why it’s critical to put the shopper at the heart of your conversations to set the most effective profitable category strategies (traffic or spend); measure shopper satisfaction across all retail competitors (by 21 importance/satisfaction factors); uncover desired improvements in any banner as directed by shoppers; understand the real impact and cost of out of stocks; and understand the most effective ways to trigger a purchase

The relationship between manufacturers and retailers is complex but the foundation of this relationship is serving your mutual customers – the shopper. Understanding the path to purchase in these challenging and changing times gives you the upper hand in the hyper competitive market we’re experiencing today!

CEO Leadership Panel

Michael Medline
President & CEO
Empire Company Limited

Darrell Jones
President
Save-On-Foods

Eric La Flèche
President & CEO
Metro Inc.

Moderated by:

Shellee Fitzgerald
Editor-in-Chief
Canadian Grocer

Networking Break

Presented by

The Food Industry Association of Canada

Introduction to Golden Pencil Awards and Welcome Remarks

Paul Higgins Jr.
Chairman
The Food Industry Association of Canada

Awards Presentation & Acceptance Remarks

Meet the 2020 honourees

Interviewed by:

Michael Medline
President & CEO
Empire Company Limited

Margaret Hudson
President
Burnbrae Farms Limited
2020 Golden Pencil Award Recipient
Jean-Louis Bellemare
President & General Manager
Farm Boy
2020 Golden Pencil Award Recipient
Jeff York
Partner & Special Adviser
Sobeys (Farm Boy)
2020 Golden Pencil Award Recipient

Closing Remarks

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