Monday, November 30, 2020
1:00 - 3:30 pm
Introduction to Generation Next Awards
1:1 interview with former GenNext winner:
Josh Domingues, Founder & CEO, Flashfood
Interviewed by: Sarah Davis, President, Loblaw Companies Limited
Generation Next Awards Presentation
2020 GenNext Winners Panel
Susan Irving, Chief Marketing Officer, Kruger Products will moderate this panel discussion featuring recipients of this year's Generation Next Award.
Chief Marketing Officer
Generation Next Awards Presentation (continued)
Introduction to Thought Leadership CEO Conference
Closing the Bricks and Clicks Gap
Sustaining COVID-19 Online Traction in the Omni-Shopper Journey
Carman Allison, Vice President, Consumer Intelligence, Nielsen, and Regan Leggett, Executive Director, Intelligence and Foresight, Global Markets, Nielsen, will examine online shopping and how it became a lifeline for many during the pandemic. But this online usage may not equate to permanent, long term adoption for all consumers. Considerable investment is being made to improve experiences and profitability - but will it be enough to sustain future momentum? What do Canadian retailers and brands need to do to maintain and strengthen this online traction and what can they learn from other markets around the world.
How to capitalize on the evolving path-to-purchase of Canadian shoppers
There are significant pitfalls to the longstanding practice of focusing on shipments, market sales, and POS data when creating category/brand strategy or attempting to execute these strategies in the grocery store. These data sets tell you WHAT is happening, but not WHY it’s happening and most often delivers “measures” rather than real insights. In this session learn why it’s critical to put the shopper at the heart of your conversations to set the most effective profitable category strategies (traffic or spend); measure shopper satisfaction across all retail competitors (by 21 importance/satisfaction factors); uncover desired improvements in any banner as directed by shoppers; understand the real impact and cost of out of stocks; and understand the most effective ways to trigger a purchase.
The relationship between manufacturers and retailers is complex but the foundation of this relationship is serving your mutual customers – the shopper. Understanding the path to purchase in these challenging and changing times gives you the upper hand in the hyper competitive market we’re experiencing today!
What you miss by not focusing on today’s modern shopper
Today’s modern shopper has evolved, and if you don’t evolve with them -- you’ll lose them. Numerator’s Canadian OmniPanel provides a modern solution in a market that has lacked innovation for decades. Sean Martin, General Manager with Numerator, will bring to light critical insights that retailers and CPGs may have missed by being confined to the status quo of market and consumer insights. Learn about the most recent shopping and consumer trends made possible by 10x more recorded shopping trips than legacy panels and access to previously unreported channels.
Retail Leadership Panel